The V.I.P. Path to Your Highest Design Fee
3 Shifts to Get Seen, Invited, and Paid for Bigger Design Projects
📅 June 24th 🕛 12:00 PM Eastern
LIVE on Zoom | Free Training for Interior Designers
If you know you are capable of larger projects, higher fees, and better-fit clients, but you are still waiting for the right opportunities to show up, this workshop will show you what needs to shift.
Your highest design fee does not happen by accident. It starts before the proposal.
It starts with becoming visible for the right work, getting invited into better opportunity conversations, and learning how to shape and present your recommendation with confidence.
In this free live workshop, you’ll learn the V.I.P. framework I use with interior designers inside Luxury Client Academy to help them stop chasing random leads and start creating access to the kinds of opportunities that can lead to their highest design fees to date.
What You’ll Learn Inside the Workshop:
We’ll walk through the three shifts that help designers move from hoping for better clients to actively creating higher-fee opportunities.
1️⃣ Visibility: Become Known for the Right Work
You’ll learn how to:
➡ Create a simple message that makes you easier to refer
➡ Identify the project types that can support your next-level fees
➡Get the exact number of industry partners you need to hit your 2026 goals.
You’ll leave knowing what you want to be known for and why vague visibility is not enough to attract luxury opportunities.
2️⃣ Invitation: Get Into the Right Rooms
You’ll learn how to:
➡ Create your first “Authority Doorway” into better opportunities
➡ Start relationship conversations without feeling awkward, pushy, or salesy
➡ Stop waiting for referrals and begin creating strategic access
You’ll leave with one right-room relationship target and a simple outreach message you can use this week.
3️⃣ Proposal: Shape the Opportunity Before You Price It
You'll learn how to:
➡ Ask better questions before you quote
➡ Avoid underpricing vague requests
➡ Shape the right project container for the budget, timeline, and client need
You’ll leave understanding why your next highest design fee starts before the proposal is ever sent.
In This Free Workshop, You’ll Discover:
✅ Why “more leads” is not always the answer if the opportunities are not aligned
✅ How to become more referable for the work you actually want
✅ Who should be in your luxury referral ecosystem
✅ Why your highest design fee is built in the pre-sale process
DATE: Wednesday, 6/24/26
TIME: 12:00pm Eastern (11:00am Central, 10:00am Mountain, 9:00am Pacific)
WHERE: LIVE on Zoom
COST: Absolutely FREE
Meet Your Coach
Hi, I’m Pam Durkin.
I’m an interior designer with over 30 years of experience, the Closing Coach for Interior Designers, host of the Six Figure Designer Podcast, and founder of Luxury Client Academy. I am also NCIDQ & LEED certified, am Florida licensed and a Professional Member of ASID.
I’ve built my own high-end interior design business through relationships, referrals, and trust and now I help other designers become known, trusted, and referred for the kinds of projects they actually want.
Inside Luxury Client Academy, I coach designers through the full luxury growth chain: attracting better opportunities, converting them into properly priced projects, and delivering them with more confidence, profit, and control.
This free workshop will give you the first look at the V.I.P. framework that helps designers become visible for the right work, invited into better conversations, and confident presenting higher-value opportunities.
Sign Up Now!
FREE Live Workshop: The V.I.P. Path to Your Highest Design Fee 👇
Wednesday 6/24, 12pm Eastern